Real Estate Portals- The Virtual Future

World Wide Web or WWW is a phenomenon without which imagining a world today would be nearly impossible. It has penetrated into every sector of economy deeply and real estate is no exception. The gigantic world of web has transformed into a major marketing tool, an anchor that drives every business to success. Online marketing for real estate is very much popularised now-a-days and is gaining great momentum due to the vast pool of opportunities it provides to everyone attached to the business, be it buyer or seller. Removing the odds of the realty business, online real estate advertisements is coming up as a great source where one can do plenty of research and buy the best among the options available. However, despite many benefits, it has not been able to gather people’s trust completely and hence still not considered as a complete trustworthy tool to buy a real estate property. Interweaving the Threads of Internet and Realty Stepping into the world of internet More than 30% of the world’s population is online 16 hours a month is the average time spent by users online India is third largest internet market in world after US and China More than 112 million internet users in India At the end of 2012, every tenth Indian is using the internet Undoubtedly, the world of internet is rising at an unprecedented speed, creating new avenues each time. With the vast expanding user interface, from the business perspective, internet provides scores of opportunities, which if tapped properly, can be a sure short mantra of success. Right from a small needle to a big ship, anything and everything is available on internet. Then why real estate should lag behind? Earlier, real estate was generally not considered as a thing to be bought, sold or rented upon internet. Word of Mouth and visiting actual sites were the traditional methods most common among people. Hence for a larger period of time, while other companies were using the world of web for their promotion and success at a massive scale, the Indian real estate world kept its distance. However, as time changed people started having less time and hence spending time for onsite research became difficult. When the sector started receiving fewer customers, a strong need of change was felt. And then around six years ago, “” real estate portals were launched in India. Like other websites, these portals...

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Outsourcing Webdeveloper/ Virtual Assistant From Talent Marketplace

There are many benefits of Outsourcing Outsourcing is the best thing for effective cost cutting. Access to good talent. High Business growth with outsourcing Outsourcing can bring efficiency in the system Outsourcing to freelancers can help you get out of payroll problems. Outsourcing helps us in improving the whole value chain for our business. Value chain comprise of various small aspects which needs to be optimized properly for getting maximum out of the value chain. For small business, Outsourcing can be done in various activities such as web development, software development, SEO and Internet Marketing, virtual assistant, data entry, accounts, market research, b-plans and many more. We need to hire a contractor with required expertise and skills. Best Outsourcing strategy is comprised of lower cost of hiring a skilled contractor with good talent. Outsourcing can be easily done with various outsource marketplaces such as oDesk and Freelance oDesk is good service marketplace with large talent pool with high quality of workforce and at very low rates. With Alexa of 300 oDesk is good site and full of professional talent. You can hire a assistant/ seo expert for just 2$/hr or webdesigner for just 6-7$/hr. Folks generally go for oDesk for their outsourcing needs because of easy interface and the reliability oDesk offers. With options of paying/hour and paying/projects, one can easily get his work done. Outsource on oDesk for effective cost cutting oDesk is a global marketplace for entrepreneurs and medium sized business to hire and manage, remote freelancers or teams. One can Submit a free job and hire from over 100,000 top professionals. Apart from oDesk there are many other sites where we can do outsourcing but I like oDesk because of it’s reliability and talent pool Enjoy the benefits of outsourcing and get maximum benefits from the talent pool waiting for us in India Indian contractors are reliable for our outsourcing needs, I prefer them for there high rated acumen and ability to handle big projects. Currently India top’s the outsourcing chart across the globe. Apart from oDesk there are sites like freelancer, Elance and Guru which can be explored. Best Strategy is to post a project on these sites and hire them for short term, if they satisfy you which usually do, you can then continue using there services. Outsourcing on sites like oDesk and Freelancer {{{{Find Graphic designer / writer / web developer on odesk }}}}...

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Marketing Strategies: Segmentation, Targeting And Positioning

Targeting of specific segments in marketing is important for creating effective marketing plans because very few, if any, products can satisfy the needs of all consumers. After identification of unfulfilled needs of people or businesses (whether B2C or B2B). Designing the marketing strategy involves the following steps: * Identification of markets * Targeting specific segments * Positioning the product/service Identification of segments: The marketing strategist must now study the potential users of the product/services and segment them based on their lifestyles, needs, behaviors income etc. this increases the knowledge of their specific requirements, as opined by Belch and Belch(2010) in their book “Advertising and promotion: an integrated marketing communication perspective”, the more marketers can establish this common ground with consumers, the more effective they will be in addressing the requirements in their communications programs and informing and/or persuading potential consumers that the product or service offering will meet their needs. Market segmentation is basically dividing up a market segment into distinct groups that have common needs and will respond similarly to a marketing action. It should also be noted that the more the market becomes divided, the fewer consumers there are in each segments. Thus a key decision is how far should one go in the segmentation process? Where does the process stop? (Belch and Belch, 2010) There are various inexhaustive bases for market segmentation, this list describes a few: Geographical segmentation: This involves the segmentation of markets based on different geographic units. An example is an internet service provider in Nigeria that currently targets only residents of Lagos state, Nigeria and not the entire country. Psychographic segmentation: The process of dividing the market on the basis of personality or lifestyle, beliefs, values is psychographic segmentation. The activities, interest and opinions of consumers help determine the lifestyle of the consumers. Demographic segmentation: This is the segmentation of markets based on variables such as age, sex, social class, family size, education, income etc. examples are products that are designed for kids only, female only or upper class citizens. The various segments can also be formed by combining one or more basis of segmentation. Targeting specific segments: After the identification of the unfulfilled needs of consumers, design of product/service and segmentation of the market, the marketing strategists must now choose the target market(s) to focus on and thus craft varying positioning strategies for each market. The target of specific market is the...

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How to Use B.i.n.g.o to Increase Sales

Last week I was in Las Vegas presenting to a team of about 150 directors of inside sales and the subject was how they could to help their inside sales teams set more appointments. The problem their teams were having (and they are not unique in this way as many of you know through experience) was learning how to handle/bypass initial resistance and persevere through to getting their prospects to agree to an in house meeting. More specifically, the team was getting discouraged after one or two initial objections and giving up too soon. To help them gain perspective on the importance of being persistent, I shared the following sales statistics with them: 48% of sales people never follow up with a prospect 25% of sales people make a second contact and stop 12% of sales people only make three contacts and stop ONLY 10% of sales people make more than three contacts 2% of sales are made on the first contact 3% of sales are made on the second contact 5% of sales are made on the third contact 10% of sales are made on the fourth contact 80% of sales are made on the fifth to twelfth contact In terms of prospecting and asking for the appointment, these statistics are extremely useful. What the directors were finding was that their reps were giving up long before the prospect was ready to say yes to the appointment. What we needed to do was to A) teach the reps how to effectively handle the initial resistance they were getting, and then B) teach them how to persevere long enough to keep asking for the appointment until the prospect said yes. To teach the reps how to handle initial resistance, we developed a playbook of scripted responses that equipped the reps with effective ways of dealing with the objections they get over and over again. Knowing how to confidently handle these objections is the first step to teaching the reps how to persevere in the face of rejection. The second step in persevering long enough to finally get a yes to setting the appointment was to teach the reps that it was not only OK to repeatedly get several no’s or objections, but that it was actually necessary to get them. In other words, we needed to train the reps that more no’s they get, the nearer they were to actually...

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Don’t Be a Communist Salesperson

In a communist country virtually everyone is treated the same. Unfortunately, many sales reps take the same approach and treat all of their customers equally. They spend about the same amount of time with each customer, show them the same products, and make the same recommendations. However, this approach will not help you achieve the best possible results because contrary to popular belief, your customers are not all equal. Here is how you can change your approach to improve your results. If you study your territory you will find that you have three types of customers. A small percentage (roughly 20 percent) of your customers will account for the majority of your sales and profits. These customers are your high-revenue, high-profit accounts; we’ll call them your A accounts. You will also have a group of low revenue, low profit customers (approximately 20-25 percent). These are your C customers. And, lastly, you will have a collection of accounts that generate good revenue although not as much as you would like. These can be classified as B clients. So, if you look at these categories, where should you invest your time? For the best results, you need to invest your time with the small group of high-revenue customers and here’s why. Your low-revenue customers may generate a great deal of your revenue but they also cost you money in time and margins. Most customers who fall into this category complain about price, do not see the value in your products or services, and demand concessions on a regular basis. As a result, they erode your margins and profits. They also frequently contact you with problems and take up your time dealing with small, inconsequential issues. These calls and situations take you away from and prevent you from investing more time with your high-profit, high-revenue customers, your A accounts. It is easy to fall prey to thinking that spending more time with the large group of customers in the middle (your B customers) will dramatically affect your revenues. However, the problem with this thinking is that is the vast majority of these customers will not buy more from you. A small number, perhaps twenty percent, do have some high potential. You can determine which of your accounts falls into this category. Many sales people fall into the trap of spending time with the customers they like or with whom they connect. While this...

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