Plight On Luxury Brands
. NATIONAL INSTITUTE OF FASHION TECHNOLOGY HYDERABAD . . . MASTER OF FASHION MANAGEMENT (2013-15) MARKETING RESEARCH . . . . . ASSIGNMENT NO-2 . “PLIGHT ON LUXURY BRANDS” . . . . . SUBMITTED BY: SUBMITTED TO: GAYATHRI.VS (11) MR. A. SRINIVASA RAO GREESHMA.V (12) GUNJE PALLAVI (13) KOMAL TAPASE(22) SUBBARAO TELLAM(37) INDEX SR NO. PARTICULAR PAGE NO. 1 Acknowledgement . 3 2 Executive summary . 4 3 Chapter 1 . 7 5 Problem definition 8 6 Scope of study . 9 7 Background of study 10 8 Research methodology . 11 9 Chapter 2 14 10 What is luxury . 15 11 Luxury brands and griffes 18 12 Principals of luxury management 19 13 Brand awareness and desire 21 14 Luxury segment in India 22 15 Current state of luxury retail in India 28 16 Chapter 4 29 17 Research findings 30 18 Findings from survey-primary research 33 19 Relational analysis 53 20 Chapter 5 58 21 Analysis and interpretation 59 22 Chapter 6 62 23 Conclusion 63 24 Appendix 64 25 Bibliography 68 . SR NO. LIST OF GRAPHS PAGE NO. 1 GENDERWISE CLASSIFICATION OF THE RESPONDING SAMPLE 31 2 AGEWISE CLASSIFICATION OF THE RESPONDING SAMPLE 32 3 OCCUPATIONWISE CLASSIFICATION OF THE RESPONDING SAMPLE 33 5 INCOMEWISE CLASSIFICATION OF THE RESPONDING SAMPLE 34 6 AGE GROUP MOST INTERESTED IN BUYING LUXURY PRODUCTS 35 7 IS LUXURY RELATED TO INCOME 36 8 RELATION OF LUXURY GOODS TO INCOME LEVEL 37 9 RANK THE FOLLOWING PARAMETERS ON YOUR PURCHASE PREFERENCE 38 10 REASONS FOR PURCHASE OF LUXURY PRODUCTS . 39 11 QUALITY OF LUXURIOUS BRANDS ARE MORE SUPERIOR THAN OTHERS 4 12 VALUE DERIVE FROM LUXURY BRANDS IS MORE THAN OTHERS . 0 13 SERVICES PROVIDED BY LUXURY BRANDS IS BETTER THAN OTHERS 41 14 LUXURY BRANDS ARE PREFER BY HIGH INCOME GROUPS 42 15 SOCIO ECONOMIC FACTORS WHICH AFFECT THE LUXURY SALES 43 16 WHICH BRANDS YOU PREFER TO SHOP 45 17 WHERE DO YOU PREFER TO SHOP 46 18 DO YOU STILL GO ABROAD TO SHOP LUXURY PRODUCTS 47 19 DO SALE OF LIFESTYLE PRODUCTS ONLY RESTRICTED TO METROS 48 . . . . . . . . . . . . . ACKNOWLEDGEMENT . . . . . Some works are so typical that are impossible for a person to complete it alone. Summer Internship Project is one of them. We would not be able...
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