Creative Way Of Product Diffusion

Creative way of product diffusion Chapter: 1 Introduction: Social networking sites provides personal link to the world outside with your friends, contacts or even with the whole internet population. It is the internet community where people indulge in various activities like exchange of message, publicising of upcoming events and activities and the uploading and accessing of photos, music and videos. Social networking sites (SNSs) become popular not because of common location but because of common interest. Many of the users of SNSs integrate these sites into their daily practice (Webb, Burqoyne, 2009). Online social networks over the last decade have attracted an increase proportion of internet users. A study was conducted in US by eMarketer Williamson,(2009) and he found that in 80 million internet users 41% of users visited a social network website at least once a month in 2008, this is an increase of 11% from 2007 (Garg…[et al.]. 2009). Since after the introduction of SNSs such as MySpace, Face book, Cyworld and Bebo, many other SNSs started with various technological affordances and supporting wide range of interest and practices. Even though their technical aspect is same the culture of the site is different in one another. SNSs not only allow the users to meet strangers but also communicating with the people who are already a part of their extended social network (Boyd, Ellison, 2007). Social networking sites are defined as Internet based service which allows users to construct public or semi- public profile within the bounded system, communicate with other users in the network and can interchange the list of contacts within the system. Each site varies in their nature and nomenclature (Boyd, Ellison, 2007). SixDegrees.com is the first recognizable social network site launched in 1997. From 1997 to 2001, a number of SNSs launched with various changes...

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Concept Analysis Of development Of Online Friendship In Different Social Spaces

. . . . . . . . . . Concept Analysis of “Development of Online Friendship in Different Social Spaces” Chris Watson Queens University of Charlotte . . . . . . . . . . Mass Media Research discusses concepts and constructs in its second chapter. Author, Roger D. Wimmer, thoroughly explains other aspects of a research study, such as types of measurements, variables, research, and scales. According to Wimmer, a concept is “a term that expresses an abstract idea formed by generalizing from particulars and summarizing related observations” (Wimmer, 2011). He states that concepts are important because “they simplify the research process by combining particular characteristics, objects, or people into general categories and they simplify communication among those who have a shared understanding of them” (Wimmer, 2011). The idea behind measurement, according to Wimmer, is that “a researcher assigns numerals to objects, events, or properties according to certain rules” (Wimmer, 2011). A measurement contains numerals, assignments, and rules, where a numeral serves as a label, assignments are the designation of numerals to certain objects or events, and rules dictate the way numerals are assigned (Wimmer, 2011). There are four levels of measurement: nominal level, ordinal level, interval level, and ratio level. The nominal level, which is the weakest form of measurement, is when “numerals or other symbols are used to classify people, objects, or characteristics”, for example, numbers on football jerseys. The ordinal level is when objects are ranked along some dimensions, for example, smallest to largest (Wimmer, 2011). For the purpose of this paper, the definitions of the interval and ratio level of measurement will not be explained. As we discussed in class, a variable is any concept that varies. Wimmer says “variables are important because they link the empirical world with the theoretical” (Wimmer, 2011)....

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Chua Extrapolated The Conceptual Symmetry Between The Resistor

. Abstract: A Memristor (“memory resistor”) is one of various kinds of passive two-terminal circuit elements that maintain a functional relationship between the time integrals of current and voltage. This function, called memristance, is similar to variable resistance. Specifically engineered Memristors provide controllable resistance, but such devices are not commercially available. Other devices like batteries and varistors have memristance, but it does not normally dominate their behavior. The definition of the memristor is based solely on fundamental circuit variables, similarly to the resistor, capacitor, and inductor. Unlike those three elements, which are allowed in linear time-invariant or LTI system theory, Memristor are nonlinear and may be described by any of a variety of time-varying functions of net charge. There is no such thing as a generic memristor. Instead, each device implements a particular function, wherein either the integral of voltage determines the integral of current, or vice versa. A linear time-invariant memristor is simply a conventional resistor. Introduction: . Memristor theory was formulated and named by Leon Chua in a 1971 paper. Chua extrapolated the conceptual symmetry between the resistor, inductor, and capacitor, and inferred that the memristor is a similarly fundamental device. Other scientists had already used fixed nonlinear flux-charge relationships, but Chua’s theory introduces generality. . On April 30, 2008 a team at HP Labs announced the development of a switching memristor. Based on a thin film of titanium dioxide, it has a regime of operation with an approximately linear charge-resistance relationship. These devices are being developed for application in nanoelectronic memories, computer logic, and neuromorphic computer architectures. . . . .Theory . . M emristor symbol. The memristor is formally defined as a two-terminal element in which the magnetic flux Φm between the terminals is a function of the amount of electric charge q that has passed...

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Case Study Is Google Too Powerful

Case Study: Is Google Too Powerful? Introduction . Google Inc. is a multinational public corporation which industrialised in offering Internet search services and computer software. The company was founded by Sergey M. Brin and Lawrence E. Page in September 4, 1988 in Menlo Park, California. Google served worldwide with its services and products and was headquartered in California, United States. Google’s rapid growth since its incorporation has triggered a chain of products, acquisitions, and partnerships beyond the company’s core search engine. The company offers online productivity software, such as its Gmail-mail software, and social networking tools, including Orkut and, most recently, Google Buzz. Google’s products extend to the desktop as well, with applications such as the web browser Google Chrome, the Picasa photo organization and editing software, and Google Talk instant messaging application. Notably, Google leads the development of the Android mobile phone operating system, used on a number of phones such as the Nexus One and Motorola Droid (Wikipedia, 2010). . . . . . . . . . . . . . . . a)What problems and challenges does Google face in this case? What people, organisation and technology factors are responsible for these problems and challenges? Does Google’s business strategy effectively address these challenges? Explain your answer. . Problems and challenges . One of the problems faced by Google is being sued by Viacom over copyright infringement in YouTube. Viacom charged YouTube for allowing users to upload copyrighted clips such as “The Colbert Report”, “South Park” and other TV shows which infringed the copyrights. Then, Copiepress newspaper won a copyright case which could limit the Google’s usefulness (Hof, 2007). The lawsuit is the most serious legal challenge over intellectual property rights which represent a serious intensity in the conflict with YouTube (Broache and Sandoval, 2007). Besides that, Google was also sued by a group of publishers in the year 2005 over copyright issues as well. This is because Google did...

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Apple Iplay Is A Gaming Consol

. If there are images in this attachment, they will not be displayed.  Download the original attachment HISTORY ◦ Formed in 1976 ◦ Founders: Steve Wozniak                       Steve Jobs ◦ 1976 – Apple I ◦ 1977 – Apple II ◦ 1978 – Apple III (Failure) ◦ 1985 – Macintosh (Failure) ◦ Steve Jobs resigned in Dec, 1985. ◦ Job formed new company – NeXT ◦ Job re-united Apple in Feb, 1997 ◦ 1997 – Introduced MAC & Operating System . . . HISTORY Apples Strategy ◦ Product Differentiation · Premium Quality · Exceptional Design · Personalized Service · Organizational reputation and brand  name Apple Strategic Group Apple Products So, Now What’s Next?? Apple into Gaming Sector Apple iPlay Introduction Apple iplay is a Gaming console Latest issue of gamers around the world & news Can look similar to the first generation Sony, PlayStation or Apple TV. Introduction continued Apple logo as a hallmark Apple could get its video game market through its output gadgets, such as iPad and iPhone. Apple iPlay Gaming Console design forms that look like half-tubes / Apple TV. It’s impact Apple’s focus on the gaming market is evidenced by the planned purchase of Chinese Internet game developer Handseeing Information Technology. According to speculation, the United States-based company is paying U.S. $ 150 million for Handseeing. When the concept becomes reality console, console manufacturers like Nintendo, Sony and Microsoft should be vigilant. Brand Equity : Perceived Quality – Luxury Technology & High Status Awareness – High (Ads in magazine, billboard, banner ads &Link-ins from sites, co-branding e.g. iPod with Nike) Associations – The Apple Logo, Luxury Technology & High Status (Customer’s satisfaction, basic knowledge, feelings towards Apple) Assets – Excellent Research & Development Team & Customer Experience Loyalty – High Brand Loyalty (ability to cater need of customer) Segmentation “ C consumer segments can be looked at?” Market Segmentation Psychographic Geographic Demographic Behavioural Age Gender Marital Status...

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