. . . . . CHAPTERIZATION . . . . . . . . . . . . . . . . . . . Chapter 1 . Chapter one would be on Introduction which would cover the brief aspects about Rural Consumer behavior. The main theme of this chapter would include the aims and objectives of the research, the hypothesis which has been framed , purpose of the research and the future area of the research. . . Chapter 2 . The chapter two would be on executive summary which would draw theoretical underpinnings on the subject area of the research. This section would start with the basic concepts of role efficacy and role clarity and empirical evidences on the impact which rural consumer behavior. . . Chapter 3 . Chapter three would be on Research Methodology and Process which would cover the process which is adopted by the researcher for conducting the research. The entire research process along with choosing of the appropriate research design and sampling procedure would be specified in detail. The main purpose of this section would also be to specify about the various research tools and techniques which are used by the researcher in completing the research. Proper justification for the use of particular research technique would be provided as a part of the section. Lastly Limitations faced by the researcher while conducting the research would also be included. . Chapter 4 . Chapter four would be on limitation which would cover broadly about the answers given by the respondents so that conclusions can be derived by the data collected. . Chapter 5 Chapter five would be on data findings and analysis which would cover broadly about the answers given by the respondents so that conclusions can be derived by the data collected. ….