The Man Force Who Embody Values

Education English General Healthcare

           . . . . Group Assignment . Module Code:  CM703 . Module Title:    Managing Change in Organisations Behaviour . Module Leader:   E.N. Wanki . Total Words: 3162    . . . . Prepared By: Student Name: Mahdi. M. Abd. Bakhiet Student ID NO: 130478MMAB Student Name : Muhammad Ahsan Riaz Student ID No : 130479MAR Student Name : Shahbaz Muhammad Student ID No : 061064SM . . . . . Q1) In evaluating organization culture, how would you describe the cultural philosophy of the organization, its implication on the workforce and the organization performances? According to Barney (1986) three conditions have to meet the organization’s culture in order to achieve competitive advantage. First the culture has to be valuable in improving organization’s profitability. Secondly it has to be scarce so as to differentiate the company from other companies. Thirdly, the culture must be imperfectly imitable. In other words, rare and valuable become impossible to imitate by potential organizations. According to Deal and Kennedy (1982), culture is a very important factor in the success of the organization. However, they consider four keys to dimension the culture. • Value – the beliefs circulated at the heart of organization culture. • Heroes – the man force who embody values. • Rites and rituals – practice of communications that have strong symbolic qualities. • The culture network – communication system in the organization. Improvement in Corus focuses on products. However, Corus adopt innovation as essential concepts towards progression. This strategy gave the company high competitive advantage in the market. Innovation is the best method to differentiate your business especially in the time of competency. However, the market in the twenty first century is becoming highly competitive. For example, Apple adopts innovation as an essential tool to take up new markets. As a result of innovation and continuous improvement, Corus supports its new product development (NPD), and thus getting closer to customers by meeting their expectations and needs. Culture & competitive advantage According to Krefting and Frost (1985), the organizational culture may create competitive advantage if the boundaries of the organization are designed in a way that facilitates individual interactions and if the scope of information processes is limited to the appropriate levels. Attitude to work Continuous improvement has a big impact on all facets of the business. That impact affects the employees, so that they become closer to the organization strategy. They need to own and adopt the concepts…

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